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Research papers

Redefining active listening

We know that 70% of our communication is non-verbal, while verbal communication adds another 7%. Yet, interpreting non-verbal communication by humans is a time-consuming and highly subjective process. For this presentation, we show how machine...

Catalogue: Asia Pacific 2019
Authors: Mannon Wong, Roland Leung, Mary Li
May 22, 2019
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Citation

Wong, Leung and Li (2019a, May 22). Redefining active listening . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/redefining-active-listening-


Research papers

Unspeakable truths

Ads which trigger any emotion work better than those that don't. Ads which trigger the right emotion work even better. A problem, however, has always been detecting unspoken feelings; the real kinds of emotion that an ad generates. The aim of this...

Catalogue: Asia Pacific 2019
Authors: Whitney Xi, Rupam Borthakur, Mike Underhill, Bruce Bogle, Natalie Ho, Subba Kumari
Companies: VF Corporation , Kantar
May 22, 2019
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Citation

Xi et al. (2019a, May 22). Unspeakable truths . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/unspeakable-truths-


Research papers

How facial coding helps to optimize communication

Developing successful communication is becoming more and more difficult every day, particularly because people are exposed to an exponential number of stimuli, which makes them block out everything they do not consider relevant for their survival...

Catalogue: Latin America 2019
Authors: Massimo Sarcina, Esperanza Vallejo, Catalina Bonnet, Joaquin Tapia
Company: Kantar
April 7, 2019
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Citation

Sarcina, Vallejo, Bonnet and Tapia (2019a, April 07). How facial coding helps to optimize communication. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-facial-coding-helps-to-optimize-communication


Research papers

Build, measure, learn

It's said that 95% of all purchasing decisions are not made consciously. In other words, brands that evoke our emotions always win. When it comes to designing a content marketing campaign, there's no such thing as a bad emotion! We'll show you...

Catalogue: Congress 2017: Visionary
Authors: Patrick Fagan, Sally Wu
September 4, 2017
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Citation

Fagan and Wu (2017a, September 04). Build, measure, learn. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/build-measure-learn


Research papers

How can a Chinese manufacturer discover their international customers through integrated methodologies?

Target consumers for many Chinese manufacturers are based internationally, and accessing an accurate view of their audience is more imperative than for those living in the same culture as their market. As Chervon expands further into the US and...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Jeff Tsui, Alex Tu
Company: Kantar
May 9, 2017
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Citation

Tsui and Tu (2017a, May 09). How can a Chinese manufacturer discover their international customers through integrated methodologies?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-can-a-chinese-manufacturer-discover-their-international-customers-through-integrated-methodologies-